Every summer our ashram hosts 30 girls aged 15-19 for 2 weeks to learn many e...
- 10 - 30hrs
- 2 - 6weeks
- Fundrai... Fundrai...
Football, Badminton and Volleyball session at HSR government primary school. ...
- 10 - 60hrs
- 2 - 12weeks
- Education Career ...
Objective is to increase the visibility of Global Vision NGO's Facebook page ...
- 5 - 10hrs
- 1 - 2weeks
- Social ... Faceboo...
We are looking for small ( 2 to 3 min) video for our NGO, It could be animate...
- 1 - 5hrs
- 0.2 - 1weeks
- Graphic... Video
Ned to design the Cover, Centre Spread and layout of the internal pages
- 15 - 20hrs
- 3 - 4weeks
- Graphic... Infogra...
New & Noteworthy
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Kare Trust started with the purpose of spreading education, enterprise, good Health & employment for the Residents of Kurmaguda, Sayeedabad. Achieving 100% literacy in the Kurmaguda a locality from the City of Hyderabad is their first aim.Since Kare’s students are 1st generation learners, they are slow learners. They needed innovative curriculum of English to improve basics of these to subjects for the students of class (5th to 7th standards ).This curriculum was in form of five levels and each level was submitted and shared with teachers so they can use it in the classes and give the feedback.
Impact hours : 11 hrs
1. 134 students from class 5,6 and 7th
2. 3 teachers got a training to teach from innovative and basic method to teach English.
Review from NGO:
“We received the different levels of English curriculum from from DGF Fellow Nitya for class 5, 6 & 7 , it has very basic content for practical use of language learning . She has understood our need very well and prepared the curriculum for our first generation learners . Teachers are very happy with it as they got good ready material for giving practical training to students , Also it is very simple and easy to use. This is what exactly I have been looking for the kids to enact in the classroom. I once again thanks you and Doing Good Fellow team for support to us. Looking forward for continuing long association with you for changing the lives of these underprivileged students . This is very timely support from you for which entire KARE family is thankful and wish you good health and Success.”- Waheed Ansari, Founder, Kare Trust
About the Fellow and her inspiration to do good:
“I was part of a group in college that used to teach English lessons to the hostel mess workers and other administration staff. These people toiled throughout the day to ensure that the students' needs were provided for. They have seen many batches of students come and go, students who entered college as young, enthusiastic and curious minds and who left as confident men and women, ready to take on the world. Amidst this flow they remained a constant fixture, hoping for and dreaming about the day when they / their children will have a life altering experience such as a good education.
The group used to teach thrice a week. My student was an enthusiastic young boy who wanted to be able to read, write and converse in English. He was roughly around the same age as me and I always wondered why it was that I had a good education and he did not. Was it all a matter of chance?
He loved his lessons. The joy with which he spoke about the poems he learnt in class and the inspiration they gave him was priceless to him. This made me realize what a great asset an educated and healthy mind is for future success in life. I also realised that not all of us are born with advantages such as a happy and financially sound family.I realized that it could very well have been me who was being taught at that night class. I wanted to do my two-bits to help him see the world in a new light.This is what motivated / still motivates me to do Social Good.”
Nitya Priya, Doing Good Fellow - Lawyer at Amarchand & Mangaldas & Suresh A Shroff & Co, Bangalore
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At V-Excel Educational Trust, a non-profit, non-discriminatory NGO, celebrating differences is celebrating life. As a quality service provider in the field of Special Education and Rehabilitation, their emphasis is on holistic development of children and young adults with disabilities such as Autism, Mental Retardation, Attention Deficit Disorders, Down Syndrome and Dyslexia.
V-Excel’s vision is to create a society where every individual counts and education extends beyond conventional teaching to pragmatic learning. Through various programs, proper assessment, early intervention, counseling, remediation, therapies, vocational training, V-Excel’s programs strive to equip special children with basic communication skills, prepare them for learning functional academics, and ensure that they gain confidence in their abilities.
The ultimate goal is to see that individuals with special needs become independent, dignified, contributing members of society.V-Excel wanted to trace a child's entry to exit into the organization and study the assessment, goals, IEP, progress, interventions, reports, etc. For this, it was necessary to understand the workflow and linked documentation presently being maintained for all students. They planned to have a unique id for every child in V-Excel, his/her movement within the service unit and progress
A system driven approach to have a unique monitoring mechanism in place to see that all the children they served are recorded in our database, and they can trace their development process.
Impact hours : 70 hrs
Haripriya reviewed the forms sent by V-Excel and worked on culling out common demographic data - Researching other developmental disability systems to see what they can leverage from them. As this project did not have immediate and tangible outputs, she thought V-Excel should update on the progress. She analysed the clinical data on the forms to see how they can be standardised as much as possible.Based on her study she tried to put together a workflow to understand the common elements across programmes and linkages. The demographic data that can be standardised has been culled out. She came up with the workflow that determines what stage this data can be streamlined, and what areas custom data capture will have to be the norm.Thus setting support to VEXcel's trajectory in terms of streamlining their business process and documentation standards.Hence,
Phase 1 - Understanding the current system and process
Phase 2 - Analysing demographic data across programmes and linkages
Phase 3 - Defining the workflow to enhance data standardization
Phase 4 - Analysing clinical data across programmes and linkages
This data will enable V-Excel team to measure the effectiveness of our intervention, study the success factors, enumerate how many got mainstreamed as well as for future research and program enhancement for children in their records. According to Ajita Pashikar, Vice President of V-Excel, there error reduction after introducing this system will be at least to the tune of 50%.Currently, in the absence of an electronic recording system:(a) They are unable to pull out real time information on profile and demographics of children they service across departments,(b) They are forced to manually trace and track a child's progress reports,(c) They are unable to consolidate information such as - transition of children from one department to the other, exiting and returning to us,(d) They are unable to assess what impact different interventions had, or which interventions and strategies are more effective and much more.So essentially , they have Big data management problem.V-Excel envisages an efficiency increase of over 100% at least. In fact we see great benefits that we can bring to the disability sector with a systematized database system. It will facilitate structure in areas like - Informed decision-making, Research in various areas (e.g impact of early intervention, effect of play therapy etc.), Conference representations about the work in India and at V-Excel, sharing progress reports with parents, creating robust monitoring and impact data, getting direction for further work and expansion of activities, etc.” saysAjita Pashikar, Vice President of V-ExcelHence, it will enable them to provide hard statistics in a field that hardly has any data backing. Effectiveness of programs, interventions, stories of success, what happens when we diagnose early, various alternate therapies and their impact.This process will in turn lead to an improved system of data capture and maintenance in the form of an electronic record for each child. V-Excel team will begin with feeding in information for nearly 500 special children they are presently working with. However, this system will lay a foundation for enlisting every child that they cater to, as they extend their reach to more satellite centers across the country. They envisage these numbers to be in thousands over time. It will cover children from Tier 2 towns of the country with no/limited specialized services - such as Nashik, Solapur, Erode, Tirunelveli etc., and later many more as we extend our reach further.
Review from NGO:
“Delivered a professional and excellent workflow. Haripriya's work was methodical and lucid. She was able to take the material we already had and give it a coherant structure, adding valuable additions to make it more rounded and professional. We look forward to working with Haripriya for our future projects. We have also introduced her to other core members in V-Excel who will directly benefit from the work she has done so far.”- Ajita Pashikar, Vice President
“I see V-Excel as a world class, high impact, professional organization, that has potential to change the perception of the society with respect to disabilities. We can achieve this only by ensuring structured processes that facilitate systematic recording and sharing of all information, quantitatively and qualitatively. (We have directly worked with over 30,000 special children and indirectly impacted about 170,000 people through our work. Sadly, putting these numbers together was also an exercise!) Today, the community understands one simple math – “If you can count it, you can count on it”.
As an NGO, we are faced with the need to prove ourselves all the time, about – ·
the number of children and disabilities we work with,·
what is their condition and socio-economic profile,·
what is our reach,·
how many lives we impacted,·
how many got mainstreamed,·
what are the benchmarking and monitoring parameters,·
which interventions yield what results,·
what works better for whom,·
what are the numbers to back your claims as a high impact NGO in this sector and the list goes on and on.
A streamlined data capture and recording system can go a long way in significantly increasing our internal efficiency, providing a clear direction to the work, enabling success stories to emerge, and bringing in external funding to support the developmental work in this sector. Most importantly, it will instill hope among parents and society that with right compassionate approach and right professional inputs, abilities of persons with disabilities can be unveiled. We began working with Haripriya with the above in mind and Mr. Prakash Natarajan, our Trustee, is very actively driving this initiative. He and I are completely in line with this thinking. Together, and with support from all our departments, we hope to enrich information recording in V-Excel.”
Incident/ reason for starting the organisation?
The organization was started with a view to bring in professional support for children with special needs through creation of trained resources and to give children with special needs the best of inputs from experts in multi-disciplinary fields ?such as special education, counseling, occupational therapy, movement-art-music-play therapies, and the like. Dr. Vasudha Prakash, the Founder-Director, has a Master's in Clinical Psychology and a Doctorate in Special Education from the U.S. She also worked there before moving to Chennai to set up V-Excel, a Public Charitable Trust. We cater to children with Autism, Mental Retardation, Down's Syndrome, Attention Deficit Hyperactivity Disorders, Learning Disabilities like Dyslexia and other development disorders.
About the Fellow and her inspiration to do good:
“I am a hospital management professional by background and have designed systems for hospitals and healthcare, more than 15 years of experience.Two years back it was one of those things, I wanted to take a break from high pressured job and take time to do something else. I volunteered in Zambia for 2 years at an HIV Hospital.When I came back I started consulting on my own so I had some time in hand which I thought would be a good time to help other organisations with skilled services and thats why i took up projects at DGF, which I thought was a perfect platform to try something like this out.”
- Haripriya Eswaran, Doing Good Fellow, Senior Healthcare Professional
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Nafisika is a volunteer based Non-profit organization based in Kenya that focuses on prison rehabilitation among prison inmates and young offenders. Their mission is to generate endless opportunities for prisoners by equipping them with practical life and business skills that will enable them to fit better into society. Their two main programs are geared toward the main prisons and juvenile centers.
Projects at hand that need funding:
1. Human rights training for all prison officers at Nairobi West prison
2. Educational Program at Dagoretti Rehabilitation Center
3. Entrepreneurship training in 3 prisons for the year 2015
They earlier had a website that desperately needed upgrading or a total overhaul. The old website was designed using 1st generation web design toolkit, not responsive, poor layout and image quality.The website needed following amendments:
1. Redesign: the look and pictures.
2. Edit information - short and precise
3. Link their social media sites - Facebook, Twitter and Blog Nafisika team also wanted to learn how update their website and maintain the same.
Some of these updates included:
1) Updating information - Posting projects, experiences and success stories
2) changing or uploading pictures
3) Responding to inquiries
Impact hours : 35 hrs
Why was this project challenging?Having an online presence is important to let the world know what you are doing and to gather the right amount of support, other means would not be as effective.
Due to the change in website the number of increase in emails to the Nafisika team increase upto 16%. They also got rated 9 out of 10 in workshop Future Forward conducted by Ashoka.
Work done by the Fellow:
“WordPress is a very easy to pick up and use CMS (Content Management System). User just need to know the basic functionality to manage and best of all without the need to go into programming code. Once the project is completed, users can actually manage it on their own without the need for developer intervention. I would think the platform is more appealing, responsive and user friendly. I have also added in some security features to prevent possible hacking or attack on the website. There is a forum feature which I have added in previously but not too sure they will be using it, the idea is to allow their members to share and discuss relevant topics in their community.”- Willie
Review from NGO:
“The volunteer fellow has done a great job and in such speed! Honestly I don't know how i suffered for so long with a bad site :-)”- Vickie Wambura, Founder, Nafisika trust
About the Fellow and her inspiration to do good:
Willie Loo, IT Solutioning at ZenTech Solutions Pte Ltd, SingaporeLinkedInhttps://www.linkedin.com/pub/willie-loo/43/594/4aaWebsitehttp://wizearch.com/ “I believe that most of the NPO are serving for the good cause and also not everyone is in a fortunate position to get to where he/she aspire to be in their current environment and situation. By helping the people/organisation who help them, we can create an indirect ripple effect which will eventually make this world a better place to live in.As part the social movement to contribute back to the society, I offer my creativity and innovative skills to start a small ripple.”
Review from Fellow:“My experience in developing the website for Nafisika Trust was a good one. The project was very smooth and was able to complete within quite a short period of time. They have given me the right amount of material which I requested and with my experience, I was able to help them develop a website which suite their needs.I guess the most important is that the founder and team need to have ownership and a clear direction on what they want do on their website after which I can then try my best to help them achieve it within my means. Having an online presence is important to let the world know what you are doing and to gather the right amount of support, other means would not be as effective.”- Willie
About Nafisika Founder and what inspired her to start the organisation
It was the Christmas of 2006 when Vickie Wambura watched a news article that depicted the dilapidated state of Kenyan prisons. She was moved by the story and wondered to herself, ‘Who spends Christmas with prisoners?’ She had never thought of visiting a prison before and so she sought to find a way to get there. In January 2007, Pastor Simon Mbevi of Mavuno church escorted her through the gates of Nairobi West Prison where she had a chance to interact with prison officials and learnt more about the prison. While there she discovered that the prison had started an education program but didn’t have the books or stationary needed for effective classes. The volunteer teacher was an inmate himself! Vickie then purposed to raise the materials needed and on her return with the resources she had the amazing opportunity to teach a class of inmates. After two weeks of volunteering to teach an english and mathematics class, she knew she had found her purpose and life’s mission.Even so, Vickie’s resolve was cemented at the end of that year when Benjamin a young 21 year old lad joined her class in the middle of the year. ‘His grades were very low but he was determined to turn that around. He worked hard, put in extra hours of learning and assignments, proving he was up to the task. He had a bright future ahead of him and was full of so much potential. Prior to being released, Benjamin sat for the national examinations but when I asked him about his plans when released, he retorted that he would go back to his former ways, which was forging of cheques! He went on to say that this is all he knew how to do and it put food on the table and a roof over his head… As it turned out, there was a vicious cycle of recidivism. Many leave the prisons unreformed, they lapse back into crime for a variety of reasons- including those which brought them into prison in the first place. This encounter, almost 7 years ago helped shape her thoughts about the challenges facing prison rehabilitation in the country. To have safer communities, the cycle of recidivism had to be broken by working to achieve true transformative rehabilitation.
Beneficiaries of Nafisika Trust:
Prisoners are from all walks of life, but most of our work is with young people. Earlier data from the Kenya Economic Survey (published in the Kenya Youth Fact Book), showed that a significant number of offenders are between the ages of 18-25. Out of 96,726 convictions, 54.3% were in this age group. Children are also lured into a criminal lifestyle. According to the Children’s Service Department, the state runs ten child rehabilitation centers that host an average of 70 children each, between the ages of 10-17. Most participants reported that they committed their first offence between the ages of 12-15 (30%) or between 16-19 years (23%). The study further established that poverty (40%) and alcohol/drugs (23%) were responsible for increased vulnerability of youth to recommit crimes into their adulthood (Kenya Youth Fact Book). Individuals in prison come from diverse socioeconomic, educational and family backgrounds. However, we realize common threads among them, namely dysfunctional family backgrounds, low educational levels, unemployment and poverty.For most first-time offenders, prison is a place of self-reflection about the choices they have made. However, many do not feel hopeful. Prison is like a living graveyard of untapped potential. Its dwellers walk around with dreams in their hearts that only need time, patience and support to bring out. It is our task to ensure they have the support needed to realize their dreams when they leave prison. In the past, the prison system was slanted toward punishment as opposed to rehabilitation. It is known for its power to take away all hope and suck one into its repetitive cycle of arrests and imprisonment. We try to change this.There are many individuals who are talented in the arts or who desire college degrees, and there is great demand from prisoners for business and entrepreneurship skills. One such individual is Baraka, a male inmate at Nairobi West Prison, who is passionate about law. He spends most of his time advocating for inmates’ needs. He was appointed by the prison administration to assist individuals with writing and submitting letters of appeal. Due to his hard-work and diligence, many have succeeded. Baraka would like to pursue a degree in law in 2015 once released.
Here is link of new one http://www.nafisikatrust.org/
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Research on Doing Good Fellows by Irena Asenova
Master Thesis MSc. Eng. Innovation & Business, Mads Clausen Institute, University of Southern Denmark, Sonderborg
Prepared by: Irena Asenova (firstname.lastname@example.org)
Supervisor: Assoc. Professor Marcel Bogers, Mads Clausen Institute
AbstractThe interest towards crowdsourcing has significantly increased over the past years, as more and more companies and organizations have been successfully implementing crowdsourcing activities in their workflow. This thesis aims to turn the attention of academics and business towards a relatively new approach in crowdsourcing, focusing on using the wisdom of the crowd to create positive social impact. The research represents a multiple case study on two social crowdsourcing platforms – Doing Good Fellows and TimeHeores, which are both striving to develop a wide network of non-profit organizations and people, willing to donate their time and expertise online for a good cause. The investigated platforms represent the bridge between both, by providing means for facilitating and managing the relationship and the collaboration processes. The thesis explores the motivational factors of participants to engage, and investigates the effects of social identity on this motivation, through qualitative research approaches and methods. Furthermore, it argues that social identity triggers intrinsic motivations and influences sustainable participation and value creation. Finally, using the findings from the qualitative data analysis, this research provides a set of recommendations for managers of social crowdsourcing platforms, which could increase future participation and commitment and maximize their chances of success.
Keywords: crowdsourcing; social crowdsourcing; motivation; social identity; value creation; innovation; online community; non-profits; contributors
I would like to express my deepest gratitude to everyone which has taken part and contributed to my thesis.
Foremost, I am eternally thankful to my supervisor, Marcel Bogers, for providing me with the much needed guidance and support during the whole process. Without his patience, devotion and incredible competence as a supervisor, I would not been able to move forward with my research. For that, I am sincerely grateful.
Furthermore, I would like to show my appreciation to all the people from both platforms whose valuable contribution has made my thesis what it is. I share a great appreciation to the founders and management of Doing Good Fellows and TimeHeroes, and namely Sajid Shariff , Darshana Dave and Pavel, who accepted me in their platforms and shared their professional journey. To all good and positive people, which I interviewed – Viraj Soni, Aakash Goel, Alex, Georgi, Tsani, Hristo, Ivaylo, Boryana, Swati Vempati, Haripryia Eswaran and Willie Loo - thank you for accepting this thesis as your own cause and for sharing with me your valuable experience and thoughts.
Finally, I am giving much love and gratitude to my beloved family and friends. Their unconditional love and support guided me through this entire period and inspired me to continue my work.
The potential of virtual communities is well known among academia and business, as the interest towards understanding and utilizing this potential has been significantly increasing over the years. In terms of innovation, virtual communities have proved their power and impact, through collective knowledge sharing and idea generation. In terms of business, companies that utilize virtual communities, can create and develop stronger relationship with their customers, through building a high level of loyalty and thus increase their economic return (Armstrong & Hagel, 2008). Since the competition for customers on the web is extremely tight, attracting members to online communities is challenging; therefore, an online community has to attract members by offering them value on every visit (Antikainen, 2007). In the recent years, online communities have been utilized to foster innovation, through various approaches such as open source, open innovation and crowdsourcing. Open source has been a huge part of the IT sector and it potentially increases its dominance within this economy (Weber, 2004). It represents a source code, open to a community of contributors, which use, modify and develop its original design (Lakhani & Von Hippel, 2003).
The phenomenon of crowdsourcing emerged from the need of companies and organizations to utilize the potential of virtual communities, by outsourcing their projects to a vast and educated crowd for little or no cost (Schenk & Guittard, 2009). Nowadays, crowdsourcing is one of the most discussed approaches within the open innovation community.
Researchers and management are striving to understand and lever the huge potential of the collective brain in order to broaden the scope of open R&D (Ebner, Leimeister & Krcmar, 2009). Moreover, the great capabilities of crowdsourcing allow for utilizing it to create positive social impact, through engaging the crowd in donating their knowledge and skills to benefit non-profits, in their fight with social challenges. However, this relatively new approach to crowdsourcing is still less studied by academics, despite its enormous potential for development in the future. More and more platforms for social crowdsourcing initiatives emerged in the past years, and the interest towards this innovative way of contributing to society is growing significantly. This calls for further understanding of the mechanisms and opportunities behind social crowdsourcing. Why people engage in such activities and how such platforms are managing and utilizing the wisdom of the crowd, are among the important questions, that need to be answered in order to successfully develop and exploit the future benefits from social crowdsourcing.
The aim of this thesis is to turn the academics and business attention to the potential of crowdsourcing for social benefits. Multiple case studies approach, subject to which are two crowdsourcing platforms – Doing Good Fellows and TimeHeroes, was used in order to investigate this phenomenon from participant and managerial perspective. The research focuses on understanding the motivation of participants to join and donate their time and skills online to create a positive social impact. Previous studies suggest that participants, part of the crowd are engaging in such activities for various reasons, depending on the type of crowdsourcing and the gratification they receive (Brabham, 2008).
Additionally, the thesis is the first to investigate whether the social identity of participants affects motivation and participation in social crowdsourcing platforms. How the feeling of being part of a community influences the motivation of the individual and whether this has some effects on the participation in the platform are part of the investigated issues in this research.
The thesis is structured in five chapters, each outlining a different part of the research process.
Chapter I Introduction - introduces the topic, defines the scope and research questions
Chapter II Methodology and Research Design – outlines the design and methods used in the research in order to answer the proposed research questions
Chapter III Case studies – construe the instances of the research
Chapter IV Findings – describes the outcomes of the research
Chapter V Conclusions – finalizes the results of the study and offers directions for future research
Despite the growing interest from business and academics towards crowdsourcing, studying this phenomenon so far is in its initial stage. Existing research on the topic is still not enough to provide clear understanding of the complexity of crowdsourcing and its future directions and potential.
To present, researchers like Howe, (2006), Rouse (2010), Schenk and Guittard (2011), Brabham(2008, 2010) have been elaborating on the concept, through case studies and empirical approaches, aiming to define the term and scope of this new approach. Furthermore, Lakhani and Wolf (2005), Bonaccorsi and Rossi (2004), Lakhani et al. (2007), Brabham (2008) and Hars and Ou (2002) have all focused on exploring the motivational factors of participants in crowdsourcing activities, particularly in open-source projects.
Because of the relatively new concept, crowdsourcing for social benefits has not yet been a target for academic investigation. Although, theories about motivations for participating in paid and non-paid crowdsourcing initiatives exist, they concern only certain types of crowdsourcing: open source, ideation contests, user innovation.
In regard to motivation and crowdsourcing, another concept, about social identity, has not been previously discussed in academic literature. Only, researchers Piyathasanan, Patterson, De Ruyter and Mathies, (2011) suggest a relationship between social identity and crowd’s motivation and argue that both influence creativity and value creation for the firm. However, no further research on this proposition has been conducted. Moreover, according to the author of this thesis, the aspect of social identity has not been regarded in the light of social crowdsourcing initiatives.
This thesis aims to provide additional theories and propositions in order to fill all of the aforementioned gaps in existing literature on crowdsourcing.
Research Goal and Questions
Crowdsourcing is a relatively new concept, which is still in the process of defining. Since the concept is growing rapidly over the last years, the academic field is constantly building their interest towards understanding its mechanisms and potential. “Studying the process of crowdsourcing is the foundation of the outcomes of crowdsourcing itself” (Geiger et al., 2011).
The aim of this research is to contribute to the growing studies on the crowdsourcing phenomenon and provide a foundation for further investigation. Although, some researchers focused their investigation on crowdsourcing and the motives of the participants to engage in such activities, there is still a huge gap in the academic literature on crowdsourcing activities for social good. Why do people donate their time and skills online for social benefit? What are the mechanisms of such platforms and what drives them to develop successfully over time? These and other questions need to be answered in order to understand and use the potential of such platforms for creating a global social impact.
Considering the presented problem, the thesis is going to elaborate on the following research questions:
RQ1: What motivates participants to engage in social crowdsourcing platforms?
RQ2: How social identity affects the crowd’s motivation in social crowdsourcing?
§ How can both influence participation and value creation in social crowdsourcing platforms to achieve success and sustainability in the future?
Definition of Crowdsourcing
The term crowdsourcing was first used in 2005 by Jeff Howe, editor of Wired Magazine¹, who used the term to explain the growing interest of businesses in using the internet to outsource some of their work to individuals online. Later on, in 2006, Howe gave the first definition to the term in his article “The Rise of Crowdsourcing”:
"Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers."
In his article, Howe discusses innovative projects like iStockPhoto, a virtual marketplace where amateur photographers (including students, engineers and artists) share their work for around 99% cheaper than professional photographers. With the rising force of the internet age outsourcing is replaced by this new strategy of businesses and institutions to tap the potential of the vast crowd of both non- and professionals over the network (Howe, 2006).
Since Howe first gave the definition of crowdsourcing, this innovative process has come a long way and the interest for using the talent and expertise of the crowd has significantly increased. Along with this growing popularity, researchers like Daren Brabham, (2008;2010), turned their attention towards studying this phenomenon to a further extent in order to understand the mechanism behind crowdsourcing as well as the needs of the industry and the drives of the crowd. In his article from 2008, “Crowdsourcing as a Model for Problem Solving: An Introduction and Cases” he defines the term as “online, distributed problem-solving and production model” and marks the beginning of the academic research on the subject. Furthermore, he also expresses his inclination toward the idea of adopting this new model for non-profit use, to solve crucial social and environmental world issues in the future (Brabham, 2008).
The need of further and more accurate explanation of the term, made researchers contribute with different definitions, striving to narrow and specify the broad understanding. A popular attempt among researchers has made Enrique Estellés-Arolas and Fernando González Ladrón-de-Guevara (2012). Their paper “Towards an Integrated Crowdsourcing Definition” (2012) represents a systematic review of the existing academic literature on the subject, where they analyze existing definitions of crowdsourcing, scope the boundaries of the term and present a formalized definition to provide a theoretical base for crowdsourcing:
"Crowdsourcing is a type of participative online activity in which an individual, an institution, a non-profit organization, or company proposes to a group of individuals of varying knowledge, heterogeneity, and number, via a flexible open call, the voluntary undertaking of a task. The undertaking of the task, of variable complexity and modularity, and in which the crowd should participate bringing their work, money, knowledge and/or experience, always entails mutual benefit. The user will receive the satisfaction of a given type of need, be it economic, social recognition, self-esteem, or the development of individual skills, while the crowdsourcer will obtain and utilize to their advantage that what the user has brought to the venture, whose form will depend on the type of activity undertaken".
As a result, their definition encapsulates and frames previous interpretations of the term, which were used separately in previous studies about crowdsourcing.
Crowdsourcing falls into a common paradigm along with other relatively recent concepts – open innovation, open source, outsourcing and user innovation.
In 2003, Chesbrough presented the concept of open innovation, where companies shared their knowledge and expertise to help each other in their innovation processes. This was done, by strategies like joint ventures or buying patents (Chesbrough, 2003). Resembling crowdsourcing, open innovation is the strategy of the firm to reach for external knowledge and resources. However the difference lies in that open innovation is a in and out process of knowledge sharing between firms, instead of “buying” the knowledge from the crowd.
Another concept sharing similarities to crowdsourcing is open source innovation. This is a practice where all users have access to a rough outline of software, which they collaboratively work on and improve (Brabham, 2008). Since the software is open to everyone, no ownership rules of the product apply. Users simply maintain and improve the product, and get the benefits of distributing and utilizing it free of charge.
User innovation was first presented in 2005 by von Hippel and relates to users, which modify existing products to fit their needs. These users often are presented with a problem of difficulties concerning the usage of a certain product and are motivated to improve its design or functionality (von Hippel, 2005). Although user innovation and crowdsourcing share the notion of users as external sources of knowledge they differ in the way that innovation is driven. Crowdsourcing is firm-driven and it can involve the whole process of developing an idea or product, while user innovation is always user-driven and refers only to improvement of already existing products. (Schenk & Guittard, 2011).
The concept of outsourcing is not new to the business world. In order to reach a desired outcome with lower costs and external resources, companies often outsource. This form of business strategy is very similar to the new crowdsourcing approach; nonetheless researchers claim that outsourcing is the predecessor of crowdsourcing. The difference between both approaches lies within the target of the outsourced activities, as outsourcing is targeting other firms; crowdsourcing is addressing the crowd (Schenk & Guittard, 2011).
Figure 1 is illustrating the relationship between the discussed concepts. Figure 1 - Crowdsourcing Scope. Source: Schenk & Guittard (2011, p 13.) Crowdsourcing is solely internet based, providing the freedom to be widely implemented in various cases and ways. There are different types of crowdsourcing activities presently existing in the wide world of internet: creative crowdsourcing, crowdfunding, wisdom of the crowd, microwork, crowdsource workforce management and price contests. All these types of crowdsourcing combined together cover the majority of ways in which the online crowd can be reached and used to benefit the business and social environments (Howe, 2008).
As crowdsourcing is significantly developing during the past years, and the interest towards its potential is growing fast, more and more applications and purposes for this concept are found and utilized. In order to somehow classify those purposes, researchers like Howe (2008), Schenk and Guittard (2009) and Bradbam (2010) have presented in their academic work their classification of crowdsourcing typologies (Fig. 2). The figure below outlines the typologies, presented by the aforementioned researchers, along with crowdsourcing.org - official informative website, containing information, documents and reports on crowdsourcing.
Figure 2. Crowdsourcing Typology.
In terms of marketing, crowdsourcing adds significant value to the business. Examples of such crowdsourcing activities show, that achievements of such are far more successful than those which are done internally within the companies (Brabham, 2009). This is the reason why more and more companies and institutions are turning their direction to crowdsourcing. With a far less resources and costs, these companies can achieve a greater value for their products and services. Furthermore, the potential of the crowd provides even more efficiency in results and diversity of solutions and ideas, due to its heterogeneous character.
Social crowdsourcing Over the last years, crowdsourcing, as unlimited resource of external knowledge and innovation has gained significant importance (Sharma, 2010). Social crowdsourcing is a relatively new approach of crowdsourcing, which focuses to benefit and address social aspects and problems. The main characteristic of such crowdsourcing activities is that participants in such platforms are playing the role of freelancers e.g. the outcomes of their work is not monetary rewarded by any means (Brabham, 2008). Simply, their aim is to provide their knowledge and expertise free of charge to contribute to a cause/project with social benefits. Benefitting from social crowdsourcing are usually non-governmental organizations and institutions and non-profits, focused on creating a social impact. Through crowdsourcing non-profits have ability to tap the collective knowledge and skills of the crowd to their advantage and realize their goals and missions.
There are various ways through which non-profits can benefit from crowdsourcing. Using the crowd can provide growth of their followers and donors and further on utilize their collective strength to generate innovative ideas and solutions to commonly encountered social problems (Achen, LaCroix, Hurvitz, Cravens, 2012).
Crowdsourcing platforms for social good
There are several popular social crowdsourcing platforms out there, with thousands of participants and contributors all over the world. Examples of some of the biggest social crowdsourcing platforms are openideo.com, ushahidi.com,
openideo.com is a popular, web-based platform for design and innovation, where creative thinkers can join their efforts together in generating, designing and developing new ideas to create a social impact. The foundation of the platform, are the knowledge sharing and collaboration between participants, providing a dynamic environment for finding solutions to significant global challenges (openideo.com). The process of collaboration is divided into several steps to better organize the activities involved with generating and applying innovative ideas to create a social impact. At the end of the process a showcase of the outcomes works as a boost of motivation for everyone on the platform, as they see the realization of their collaborative efforts in the real world.
Ushahini.com is a web-based platform, founded in Kenya in 2008, for designing strategies and developing software solutions whose mission is to “the change the way information flows in the world and empower people to make an impact with open source technologies, cross-sector partnerships, and ground-breaking ventures” (www.ushahidi.com). It has thousands of contributors, developing open source software tools that help solving different social problems. Ushahidi also developed iHub – a technology hub that accommodates more than 14,000 members, creating a technology community for whole East Africa.
In addition to the previously mentioned platforms, there are several others out there, constantly developing in utilizing crowdsourcing activities for improving contemporary social life.
Motivation as a phenomenon has been broadly studied over the years by scientists, researchers and philosophers from many different science fields such as psychology, philosophy and biology. Different theories and studies about evolution, learning and psychoanalysis all state that motivation is one of the main causes of behavior. (Smelser & Baltes, 2001)
Motivation is essential to human development as it moves, directs and supports people to engage into a given action (Ryan & Deci, 2000). Motivation as a phenomenon is the main driver for learning and development of human society. The factors that are unlocking motivation can be of a very different nature and affect each individual in a specific way. Motivation can derive from strive for self-development or the human inborn curiosity and need to learn. Such factors are stimulating the internal motivation of an individual and according to several researchers are more powerful and effective and bring more satisfaction and excitement for a given task than external motivations, like fear or dependence (Ryan & Deci, 2000).
One of the foundation theories on motivation is made by Abraham Maslow (1943). He proposes that fulfillment of certain needs act as a motivator for the individual. He has presented his hierarchy of needs (1943), where he divides them into basic (physiological, safety, belonging, self-esteem) and growth (self-actualization) needs and argues that the motivation of a person, rather comes from within the individual and its needs.
Figure 3 Maslow's hierarchy of needs
Types of motivations
Studies on motivation distinguish two essential types of motivation, depending on the factors and reasons behind performing a given action (Ryan & Deci, 2000; Benabou & Tirole, 2003; Teo, Lim, Lai, 1999). The difference between these two types of motivations lies within their origin as they are affecting the individual in different ways and are considered both important when studying the effects of motivation on individuals and their actions. (Sansone & Harackiewicz, 2000).
A motivation is considered intrinsic when an individual is motivated to do a task by the task itself or to fulfill specific needs (Benabou & Tirole, 2003). He has personal interest and motives to perform an action and as a result he receives a level of satisfaction and enjoyment.
Intrinsic motivations are said to be autonomous – i.e. the factors behind these motivations are internal and rely only on the individual as the main driving source. The individual performs actions entirely volitionally, not pressured and controlled by other external factors (Gagne & Deci, 2005). Because of that, the factor of free choice and autonomy is considered to be essential to enhance and sustain intrinsic motivations. Intrinsic motivation can be described as natural motivation, where an individual improves his knowledge and skills by engaging in playful, exploratory and curiosity-driven behaviors and enhance its cognitive, social and physical development. (Ryan & Deci, 2000).
As person grows and becomes part of the society, his responsibility to follow certain rules and norms is affecting his intrinsic motivations and the individual is less and less free to behave intrinsically. Then another type of motivation (extrinsic) comes, driving the individual to act, in pursuance of not the satisfaction of the task itself, but of other task-related values and outcomes (Ryan & Deci, 2000). Extrinsic motivation come from outside an individual and can be in the form of a reward, external evaluation, fear of punishment or competition.
Researchers Ryan and Deci (1985) present an important theory about self-determination, explaining how individual’s psychological needs and growth potential form the foundation of self-motivation and personality integration and which conditions are responsible for these processes. Based on this theory, Ryan & Deci (1985) developed a sub-theory about organismic integration, where they distinguish between the different types of motivations and subdivide extrinsic motivations into four different forms, depending on the causality locus and regulatory processes of each form (fig. 4). Figure 4 The Self-Determination continuum (Source Ryan & Deci, 2000)
Looking at the continuum, outlines, that the path to self-motivation goes from amotivation (the lack of motivation), through the different forms of extrinsic motivations and finalizes with intrinsic motivation as the highest form of self-determination. An interesting observation is that not all extrinsic motivations share the same characteristics – they differ in the level of autonomy and control as well as the factors that are causing them (Ryan & Deci, 2000). For example, a person can do a certain task or activity because of the extrinsic value, result of the task or he can do it simply to avoid some sort of punishment or to comply with an external factor. This example shows that extrinsic motivations can vary significantly in nature, leading to variation in the level of commitment and determination of the individual to act a certain way.
Motivation in Crowdsourcing
To date, much of the crowdsourcing research has focused on motivation as a crucial factor in explaining why customers participate in crowdsourcing generally (Piyathasanan, Mathies, Patterson & Ruyter, 2013). It is argued that understanding what motivates people to participate in crowdsourcing activities holds the key to the future success of every crowdsourcing platform (Howe, 2008).
This is the reason why researchers like Brabham (2008), Lakhani and Wolf (2005), Bonaccorsi and Rossi (2004) have been studying the motivational factors of participation in crowdsourcing. Case studies with several existing crowdsourcing platforms have been conducted by the aforementioned researchers – iStockPhoto, InnoCentive, Threadless. They all have outlined different factors, affecting the motivation of individuals to participate. For example a study on iStockPhoto made by Brabham (2008) suggests that, key motivational factors concern the reward and money, improving skills and competences, fun, interest, recognition and network expansion. Again Brabham (2010) researched the motivations of the crowd at Threadless, and found similar results. Money reward and improvement of skills were argues to be the main reason for participation along with the love of community and addiction. In open source projects, like F/OSS, motivations are more intrinsic and community based. The participants stated that the main reasons to contribute are enjoyment of the work done, improving programming skills, and obligation to contribute to open source and enhance reputation within the community (Lakhani & Wolf, 2005).
The diversity of the findings of these studies proposes that in different crowdsourcing settings, motivational factors can vary significantly. The variance of backgrounds, cultural belongings and individualities call for careful analysis of the different reasons that stimulate the desire of people to engage in such activities.
Social identity concept
Social identity refers to ”that part of an individual’s self-concept which derives from his knowledge of his membership of a social group (groups) together with the value and emotional significance attached to that membership” (Tajfel, 1978).
This implies that belonging to a certain community brings both intrinsic and extrinsic motivations, which shape the positive behavior of an individual towards this particular community environment. In addition, being part of a community creates connections through which individuals define themselves internally and inside the social group (Tajfel & Turner, 1979). Within the group, individuals shape themselves through characteristics of the community, by integrating some of those features in their own perception of identity. This can be explained by the need of a person as a social being to be a member of a certain community and to be accepted and appreciated among other members. As a result, one’s motivation to express himself and be recognized within the group is leading to a positive effect on his behavior.
Social identity theory (SIT) suggests social classification, which has two main purposes. Firstly, to provide the individual with cognitive techniques to define others, in order for him to be characterized as part of a particular category and second, to enable him define himself within this social environment (Ashforth & Mael, 1989). However, more recent research suggests, that the main principle of the SIT is that the level of identification of an individual to a certain community defines his behavior within that group membership (Brown, 2000).
Business Models and Value Creation
Although, the business model as a phenomenon is not new to the economic world, the growing force of the Internet, in the 90’s, raised continuing interest towards studying and applying business model concepts up until present days (Zott, Amit & Massa, 2011). This enormous interest, towards business model strategy, has resulted in great amount of researchers, working on studying, defining and clarifying the term. According to the research made by Zott, Amit and Massa (2011), thousands of publications, in both academic and journalist outlets, in the period from years of 1995 to 2010 have mentioned the term business model. However, surprisingly less of those publications are focusing on providing definitions to the term. A well-known and cited definition of the term business model has been developed by Amit and Zott (2001):
“The business model can be defined as depicting the content, structure, and governance of transactions designed to create value through the exploitation of business opportunities.”
They further elaborated and evolved the definition to connect those transactions to activities:
“a system of interdependent activities that transcends the focal firm and spans its boundaries” (Amit & Zott, 2010).
The key goals of the business model are to address e-business concepts, strategies for value creation, competitiveness and firm’s performance, and innovation and technology management (Zott, Amit & Massa, 2011).
An interesting definition, developed by Voelpel et al. (2004), states that
“The term business model can be defined as the particular business concept (or way of doing business) as reflected by the business’s core value proposition for customers; its configured value network(s) to provide that value, consisting of own strategic capabilities as well as other (e.g. outsourced/allianced) value networks and capabilities to continually sustain and reinvent itself to satisfy the multiple objectives of its various stakeholders.” (as cited in Chanal & Caron-Fasan, 2008). Considering that any crowdsourcing platform solely relies on its contributors and value networks to progress and sustain itself over time, the definition provided by Voepel et al. (2004) seems to be relevant to the aspect of crowdsourcing. Furthermore, developing a value creation model for crowdsourcing environment is essential in understanding how to motivate participants to continuously and effectively participate in community activities (Chanal & Caron-Fasan, 2010). Any crowdsourcing platform needs to focus on what value they propose to their contributors in order to attract, stimulate and retain them in the future.
The perception of value provides a way of overseeing customers’ behavioral patterns and level of loyalty – when the perceived value of doing a certain activity increases, it boosts the chances of engagement of an individual in the future (Piyathasanan, Mathies, Patterson & Ruyter, 2011).
Furthermore, according to previous research, for crowdsourcing is relevant the concept of social value, which refers to the extent to which individuals have perceived a sense of community, and epistemic value (or called self-fulfillment) in other words the extent to which individuals have been satisfied their arouse curiosity or a desire for knowledge or skills improvement (Piyathasanan, Mathies, Patterson & Ruyter, 2011).
Multiple case study approach A case study approach represents a research strategy that can be done using either qualitative or quantitative evidence, as well as a combination of both, so data collected and used can represent singe or a combination of diverse data resources (archival reports, interviews, observation, fieldwork etc.), (Yin, 2009). In his book about case study research methods, Yin (2009) describes it as a method that allows the researcher to collect comprehensive and meaningful characteristics of real-life phenomena. A case-study can be single or multiple, depending on the number of cases, needed to be conducted in order to reach the desirable outcome of the research. The case study can focus on various approaches, but for the purpose of this research, it is aiming to generate theory from the case study evidences, (Eisenhardt, 1989). In order to, meet the goals of this research, the author of this thesis followed the steps of the multiple case study research design proposed by Yin (2008). In order to answer the proposed research questions, subject of the multiple case study approach will be two intermediary platforms, engaged in crowdsourcing activities for social benefit. Doing Good Fellows is an online-based global platform, based in India, that acts as an intermediary between non-profit organizations and professionals and non-professional enthusiasts who want to donate their skills and expertise, in engaging in projects for social benefits. Considering the proposed research questions, the case-study is going to provide an in-depth understanding of the performance of Doing Good Fellows’ platform, how are they creating value for their customers and stakeholders and what motivates their participants to join and contribute. Furthermore, the qualitative approach will be used to analyze their network of contributors and non-profit organizations and how they manage this interaction. Data, regarding the Fellows’ thoughts and experiences will also be gathered using qualitative research tools. In order to provide a deeper and more valid foundation of this research, another case-study will be conducted to better support the results of this study. In addition to the initial research on Doing Good Fellows’ platform, a second platform will be subject to a qualitative research. The platform is called Timeheroes (timeheroes.org) and shares the same business and social objectives as Doing Good Fellows. It is located in Sofia, Bulgaria and their mission is to do more good for society, through professionals and non-professionals willing to donate their time and expertise to organizations and non-profits, involved with social initiatives all around Bulgaria. In order to collect and process the needed information, same qualitative approaches such as interviews and informal discussions with the management and participants will be conducted, to be further used in the research process.
Finally, the data from the case-studies will be collected, compared, analyzed, and used to better illustrate how motivation and social identity of the crowd are affecting the success and sustainability of such social crowdsourcing initiatives. To analyze the results a comparison between both cases will be made according to Yin’s method for comparative multiple case studies. In the process, various geo-political, demographical and cultural factors will be used to analyze different patterns between both platforms and their participants’ motives to engage.
Data Collections Collecting data from various sources is improving the validity of the findings (Yin, 2008). Following this, the researcher has used data triangulation method to back up the results of this research (Berg & Lune, 2004). Data was collected from interviews and informal discussions with the management and participants of the two platforms. Furthermore, Hristo Hristov, an expert from the Bulgarian Academy of Sciences in the field of motivations for volunteering has been contacted and contributed to the thesis with his findings. His research also helped with the selection of the questions for the interviews. Additional information on the topic was gathered from statistical documentation, provided by the platforms’ representatives. Both platforms’ web pages provided important general data, used further on in the stages of the research. All of the abovementioned data was used as a foundation for the analysis of the findings. Semi-Structured interviews were chosen to be used, based on different criteria and factors, presented from the existing literature on case study research approach, (Yin, (2009), Longhurst, (2003), and Schmidt, (2004)) in order to provide the interviewers with the list of topics and questions to be answered, but furthermore with the freedom of wording and amount of time to use. This type of interviews is commonly used in social sciences research and represents an open set of questions/topics, which the interviewer had prepared in advance. Although the topics are well thought of before, the interviewer has the freedom to arrange them during the actual interview, depending on the context or person to be interviewed, (Drever, 1995). Furthermore, Yin (2009), states that interviews are one of the most important sources of information in a case study. According to Longhurst, (2003), this type of interviews is most applicable in situations, when interviewers are engaged and familiar with the researched topics. Questions are open and provide the interview with the freedom of wording and time to conduct. Nonetheless, there is no further need for introductions, explanations and interpretations of case scenarios. Another characteristic of this method of qualitative research is that the questions are formed in a way to put the goal of the interview central. The interviews with both platforms were conducted in-person or through other online-based networks (Google Hangout, Skype, Phone), and the length was from a minimum of 25 minutes to a maximum of 1 hour 20 minutes. They were conducted in both English and Bulgarian language to ensure the validity of the answers and facilitate the interviewees. The choice of interviewees was based on the number of project they have been done as well as their professional background. The aim was to collect data from different people with diverse backgrounds, which have been participating in more projects part of the platform, in order to provide greater validity of the results. Participants were informed prior to the interview about the scope of this study, in order to prepare them for the general purpose of their contribution. The general aim of the researcher was to gather information from the interviewees, on both platforms, regarding their experiences. That is why, all the participants were asked in advance and agreed that the information they will provide will be used to identify what are the motivations behind their participation in the crowdsourcing platform. Below is a table with all the interviews conducted from both platforms: Interviewee Platform Background Duration Sajid Shariff Doing Good Fellows Founder of DGF, 1 hour 10 min. Darshana Dave Doing Good Fellows Director of DGF 46 minutes Pavel Kounchev TimeHeroes Founder of TimeHeroes, 1h 50 min Ivaylo TimeHeroes Participant 35 min Gerogi TimeHeroes Participant 25 min Alex TimeHeroes Participant 46 min Boryana TimeHeroes Participant 40 min Hristo TimeHeroes Participant 1h 07 min Viraj Doing Good Fellows Participant 37 min Aakash Doing Good Fellows Participant 1h 25 min Swati Doing Good Fellows Participant 35 min Haripriya Doing Good Fellows Participant 45 min Wizearch Doing Good Fellows Participant 1h 05 min Tsani TimeHeroes Perticipant 45 min Figure 5 Table with the interviewees analysis
The choice of techniques used to analyze qualitative data from interviews and other data sources is dependent on the goals, the researched questions and the methodological approach. Another important factor in the selection of analytical tools, are the time and resources available for the particular investigation (Schmidt, 2004). Since the thesis is relying on the grounded theory methodologies as a design approach to the research, analysis will be performed using the methods outlined by existing literature on the subject. The work of researchers Strauss and Corbin (1990; 1994) and Charmaz (2000; 2009) on grounded theory has been regarded as significant source of contribution on the subject. Some methods, presented in their theories will be used as a base in the analysis phase of the research. The analysis of the qualitative data was performed iteratively using the methods from grounded theory analysis (Strauss & Corbin, 1998). Interviews were transcribed and using open coding method, each data collection was analyzed, codes were extracted labeled and grouped to form categories of common relevant information related to a phenomenon. Codes refer to thoughts and opinions expressed by the interviewee, which contain valuable information to the research (Strauss & Corbin, 1998). Furthermore, this iterative process provided opportunity to uncover new concepts and questions, thus modifying and improving further interviews and building upon emerging categories and discovering new ones. Further on the analysis continued with identification of relationships among emerged codes and categories, through the method of axial coding. At the end a selective coding was performed in order to outline the main emerged assumptions. To facilitate this process a mindmap was used and again through iterative process was developed to graphically represent the codes and categories and the existing relationships between them (See appendix D for the final version). Additionally, the mindmap serves to summarize and provide a clearer overview of the findings. The case of Doing Good Fellows Doing Good Fellows (www.doinggoodfellows.org) is a crowdsourcing platform for social good, founded in September, 2012, in Mumbai, India. They are founded as an intermediary organization, which focuses to provide non-profits and non-governmental organizations with a virtual environment of voluntary contributors, donating their time and skills to do social good. Their mission is “to create a more efficient and effective social impact ecosystem using technology”. The platform is responsible to manage the interactions between their stakeholders and the crowd of “fellows”: attain a connection between both and monitor the process to ensure the positive and fruitful collaboration. It developed as a global platform, accommodating and serving more than 100 NGO’s, located in 16 countries around the globe. It is founded by three enthusiastic individuals with diverse backgrounds (Revathy Muralidharan is a lawyer, Sajid Shariff worked as a business consultant and Palak Dalal is a software engineer). The motivations behind founding Doing Good Fellows (DGF), according to founder and President Sajid Shariff are: “To provide non-profits with the help they need to impact society, through technology. We realized there is a huge need of contributors for NGO’s her in India and a lot of people who wanted to help, that’s how we came up with DGF.“ Currently there are two more members of the founding team of DGF. Darshana Dave is a director of operations, with an experience in marketing and operations and a certificate in social entrepreneurship from Monterey Institute, California. Luigi Wewege, Director of International Development, a master graduate in Business Administration from the MIB school of Management in Trieste, Italy, with an experience in international business and consultancy. Uniting their competences and professional backgrounds and concentrating on a common goal to help positively impact society, the management developed DGF are now striving to expand the platform and reach even wider crowd of fellows in the future. Functionality How DGF works is that a non-profit, part form the platform is launching a project, which includes a description of the tasks and challenges in hand and who is most suitable for working on the project. After the project had been revised from DGF management and posted on the website, the Fellows, interested to contribute are applying for the job. Then, the non-profit revises the applications and selects desirable fellow(s), to work on the project. With the help of DGF with end-to-end management and collaborative tools, fellows and non-profits start working together, to achieve the desired outcome of each project. From a fellow’s perspective it works in a similar way. Fellows interested in contributing a certain project propose their skills and competences and “apply” for the project. If selected from the NGO’s, they start working collaboratively with them, while DGF manages and provides collaborative tools during the whole process. Fellows have the freedom to choose their own deadlines and time commitment. In that way, DGF are ensuring a positive and stress-free environment for their contributors, which results in a higher impact and quality of the work done, as well as a positive attitude towards the participation. Through the platform, fellows can display their work and get recognized by the NGO’s and others. Further on, fellows that have completed their projects can see the social impact from their contribution over time. Regarding their non-profits, DGF has implemented a level system to manage their relationship with the fellows and the flow of services provided by them. Depending on the experience gained on the platform and the positive feedback, NGOs are reaching higher levels and more opportunities to get the help they need for their causes and projects. Challenges and opportunities As any intermediary organization that acts as a bridge between different stakeholders and customers, DGF faces challenges in terms of establishing a good communication channel for both NGO’s and fellows. When asked about this, founder Sajid says: “Sometimes a non-profit is not responsive enough and this can be frustrating for us and the fellows working with that NGO. We want both sides to be satisfied at the end and build a positive and effective relationship but that is not always the case.” He continues: “So, we are using feedbacks and background checks for our non-profits and in case an NGO is not responsible we put it on our blacklist.” Recently, Doing Good Fellows launched a new website, which according to founder Sajid is “more interactive” and provides bigger opportunities for participants to socialize and create a stronger social community. With their improved website they are aiming to expand their network of both NGO’s and contributors and attract more Fellows from different countries all over the world, making DGF a successful global crowdsourcing platform. The case of Time Heroes TimeHeroes (timeheores.org) is a crowdsourcing intermediary platform, founded in 2011, that focuses on helping non-profits and NGO’s to popularize and realize their initiatives, through a network of contributors that want to donate their time, skills and competences to overcome important contemporary social challenges. It is founded and located in Sofia, Bulgaria by four enthusiast people, with different professional backgrounds, who aimed to provide an innovative way for non-profits to succeed in changing today’s social environment. Up until now the platform posted more than 400 causes and projects, covering various aspects of social contribution – education, ecology, legal rights, philanthropy and health, disasters and crisis, donations and freelancing activities.
Currently, the platform accommodates more than 10 000 registered contributors, non-profits and social entrepreneurs, from which around 8 000 contributors and more than 150 talents. According to one of the founders, Pavel Kounchev, around 4 000 of the registered contributors, have participated in at least in one cause/ project posted on the platform. During an interview with him, he said: “It all started as some sort of a student project. I and the rest of the founders decided to try out and see whether something like this will succeed, because we all knew that the great boom of online-based social networks could be very useful in such volunteering application. “ He continues: “ Initially, we started with our own personal networks – every one of us was from a different background, we all studied different majors – two of us were engineers, I am a business and marketing graduate and the fourth member was in social studies. “ Soon after that, the platform was developed and gained popularity among non-profits and the media also gave some attention to popularizing it further. On the question about popularity and how did they reach such interest Pavel replied: “First time we were on the news on one of the major TV channels here, some people we talking about us, it was a free advertisement which we were happy to get. We then realized that this initiative had a great potential and continued developing and improving it further.” Presently, the structure of the platform is made in a manner, which can cover a vast crowd of contributors, and ways of contribution – from simple freelancing activities, to highly professional contributions and consultancy. The website is made in a simple and on-point way, to ensure ease of access for everyone who wants to join and help. According to the website (timeheroes.org) there are 3 options for everyone to transform their time and skills into a superpositive power: when participating in a mission, by creating a talent profile for non-profits to contact directly, and by posting a mission, which impacts society. Platform’s functionality and structure How it generally works is that a potential project/cause, in need of help, presented by a member stakeholder (NGO, non-profit, social entrepreneur) has been evaluated and posted on the platform. Then, participants called “heroes” see the list of projects and chose which one they would like to join. They give voice to their choice by pressing a button “join” and the platform management then connects them to the organization, responsible for that project. The cause
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SSMCT realized that an engaging website along with effective design structures will help increase attention to their work and help secure financial assistance for their service-driven initiative. SSMCT approached DGF and we connected them to a Fellow who matched their requirements.
Karthik Reddy was loaded with huge chunks of data that served as database for the many accomplishments recorded by SSMCT. He went through the information and took up the challenge to effectively portray the dedication and efforts put in by a group of doctors to make super specialty medical services accessible to those in need. Using his technical skills, Karthik developed various branches to the website and included essentials ranging from the organization’s ideals and goals to the recent developments and ongoing project details. He realized the importance of a logo for the organization as this visual image, more or less creates the initial impression in the eyes of any potential funding agency or stakeholder. Karthik incorporated the entire work and ideals of the organization in the logo and included it in the website. Based on the organizational requirements, he adhered to the requests to include various other elements in the website that made it informative and user-friendly.
Result of the work done by Fellow
Karthik completed his project that involved developing a logo and a website for SSMCT to building its presence online and in turn reach more donors for the good cause. He created a symbolic logo that encompassed the motives and goals of the organization. He overcame the challenge of converting the numerical data into actual experiences and displayed the true essence of the trust in the form of a simple yet erudite website.
Impact of the work done by Fellow
? Creation of well-informed website
? Skillfully Designed an articulate logo
? Documented accomplishments by converting actual data
? Website attracts potential funding agencies .
Karthik Reddy Danda is Software Developer at JDA Software. He has graduated from IIT Guwahati. He has two years’ experience in Web development, Data visualization, Application development and Domain knowledge in order management
Shri Saurashtra Medical Charitable Trust (SSMCT) The team of doctors of SSMCT is consistently on run for building a healthy society and to enhance the awareness of healthy habits among the masses through diagnostic camps of every nature, pulse polio vaccination drive, tobacco de-addiction program etc.
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Being a reputed organization that does phenomenal work in delivering quality education to children who cannot otherwise not afford it, Teach for India (TFI) can be awarded multiple accolades for such a noble intervention. TFI required help with editing its budget details and expense costs and entrusted DGF with this task.
Manu Kumar Mittal grasped an overall outline about the deliverables and also focused on conducting research to acquire information about components that were open to ambiguity. His research covered areas of expense management and financial estimates of the organization. Following the research, Manu progressed towards editing the budget proposal and recording the various expenses incurred by the organization thus far. To ensure constructive use of resources, he made an effort to understand the various activities conducted by TFI apart from the financial aspects.
Result of work done by Fellow
Manu worked on financial budgeting and costing of the services incurred by TFI. His understanding of the operational aspects of the organization and the importance of various activities led to the creation of a well-planned proposal, inclusive of the other novel initiatives conducted by TFI.
Impact of work done by Fellow
Ø Structured budget proposal
Ø Recorded the expenses incurred in the past
Ø Research studies on expense management
Ø Proposal inclusive of other development activities
Manu Kumar Mittal is a graduate from Indian Institute of Technology, Delhi. He is currently working as an Analyst with Credit Suisse. His Previous work experiences include Rothschild and IBM Extreme blue.
Teach for India Teach for India is a nationwide movement of outstanding college graduates and professionals working towards eliminating educational inequity in India. Their vision explains their service – “ One day all children will attain excellent education”.
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Women’s Emancipation and Development Trust has been recording remarkable achievements within the issues of female infanticide, supporting families with only girl children and raising the dignity of women in backward societies through various ingenious methods , to name a few. However these success stories did not transcend beyond certain boundaries and failed to receive visibility in the larger world outside. WED Trust entrusted Doing Good Fellows with the task of promoting the organization to a comprehensive audience.
Dr Jayanti Gupta decided to make her move towards showcasing these stories to the outer world. Using her expertise, she constructed impact oriented case studies that depicted the noteworthy contributions of WED Trust in the lives of individuals and various group initiatives. She assembled the existing information and photographs, added a structure cum format and published these to a larger audience using social media and other sources. It was Rudra Radhakrishnan who identified the low visibility of WED Trust’s facebook page that was staggering with close to 20 likes.
She took up Digital Marketing and concentrated on effective design inputs for positive communication. Her initial mediation was on the Facebook logo itself as she pushed for symmetry in the design. Her focus speckled from the nitty-gritties of the social media portal to publishing content that sparked interest among the audience
Result of the work done by fellow(s)
Jayanti was successful in creating those impressions bearing content and pushed it forward using the social media presence. These posts received acclaim from the N.G.O trustees and went on to receive wider publicity and more resources to run the organization itself. The stories surpassed national boundaries to reach a journalist with the Huffington Post and the United Nations Organization. Soon, these transformational stories will be seen in these high profile international publications. Women’s Emancipation and Development Trust expressed their gratitude towards our fellows who supported their humble journey from Madurai and progressed it to international circles.
Impact of Work done by Fellow(s)
Ø International visibility attracting United Nations Organization.
Ø Acclaim by International Journalist (Huffington Post).
Ø 93.2% or 14x times increase in Social Media presence.
Ø Documentation of completed projects.
Dr. Jayanti Gupta completed her Bachelors in Mathematics from Jadavpur University Kolkata, pursued her Masters in Statistics from the Indian Statistical Institute , New Delhi and went on to obtain her PhD in Statistics from the University of Michigan, Ann Arbor. Post her academic stint; she spent over 15 years in statistical consulting and working on drug development programs in the pharmaceutical company. Her illustrious career includes work experience as VP-Clinical Development at Semler Research Center, Director at Manipal Acunova, Principal Biometrician at GlaxoSmithKline and Biometrician at Merck. Currently she is the Founder of Parinita, an e-commerce venture for traditional sarees from Bengal.
Rudra Radhakrishan completed her Master’s in Business Administration from Indian Institute of Management (IIM) Calicut and went on to work with Sun Shakti Energy Solutions Pvt Ltd. Currently she is working as Assistant Manager (Trainee) with Financial Inclusion Network & Operations Ltd (FINO).
Women’s Emancipation and Development Trust (WEDT) Founded In 1992 under the joint leadership of Ms. N Logamani and Mr. Dharma Neeti, WED Trust is a grassroots intervention towards building a ‘gender just society with self-sustained, economically independent, socially dignified and politically empowered women’. . For their excellent work on Women Empowerment and Gender Equity, they received the ‘Best Social Work Organization’ award from the youth group and people of Gandhinagar village. They believe that the road of service has no end and will strive towards Women’s Emancipation and development.
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Vat Vriksh stands high on ideals to create a sustainable income generation model for the farmers. However this highly service driven initiative lacked sufficient market orientation to sell their products. Vat Vriksh entrusted Doing good Fellows with the task of introducing a market prototype to this novel model.
At Vat Vriksh, Swati was impressed by the enthusiasm and the passion for social work displayed by Rohit Jain, the founder. She felt that somewhere in this story, Rohit was highly led by his ideals and principles of development that he dogged the market realities. She took up the task of creating a market oriented sustainable model. The comprehensive proposal built by Swati covered all the nitty-gritties to change this model into a sustainable brand that the customers and potential ones would resort to. Using her expertise, she included key elements such as Retail mix, Customer types, Audience expectation, Incentives to retailers, Advertising to establish a reach, Performance Tracking , Quality Assurance , Multi-Channel approach for the future and budgeting to name a few. Her responsibility further extended towards developing a membership strategy to increase customer engagement.
Result of the work done by fellow
Swati created a model that was ready to be launched in the retail market and could contribute to the well-being of the communities involved. This project helped establish a cordial relationship between the producing farmers and the consumers which thereby led to the efficient management of the inventory for the organization. This setup further helps secure advance booking from the customers. Overall Swati anchored a system revamp to help Vat Vriksh develop into a self-sustainable model.
Impact of Work done by Fellow
Ø Vat Vriksh Entered Retail Market
Ø Ecosystem of 198 farmers running production.
Ø A sustainable model catering to the communities involved.
Swati Vempati is currently working as a Marketing Manager with FINO PayTech Limited. She has prior work experience with Hindustan Unilever Limited and Deepak Foundation. Swati has completed her Masters in Social Entrepreneurship from Tata Institute of Social Sciences.
Vat Vriksh Vat Vriksh is an Organic Production center from the house of Banyan Roots. They produce organic products such as Rice, Wheat, Corn, Pulses, Lentil, Gram, Spices, Ghee, Peanut Oil, Mustard Oil, Herbal Tea, Hair Oil, Thyme, Sulphur free Sugar, Tea, Coffee), Papad etc. and various other food materials without the use of harmful pesticides.
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ADARSHA has been able to create high impact in the lives of the disadvantaged and differently- abled people. However Mr. Jacob Verghese, the founder noticed that their website was too basic, and the organization lacked the required manpower and technical skills to design and maintain a good website. ADARSHA entrusted Doing Good Fellows with the task of designing a meaningful and attractive website that helps them gain visibility and acts as a source of funding.
Suraj Thyagarajan collected the necessary information regarding the existing website from Jacob. His aim was to do a complete revamp of the website and launch it with a brand new look. He started from scratch and worked on ADARSHA’s logo, only to modify it. The front page was decorated with a slideshow that compiled photos of ADARSHA’s achievements in the past. Keeping in mind the objective of transforming the website into a user-friendly portal, Suraj created venues for the audience to register and get involved with the organization’s work. This also serves as a database for potential funding agencies to evaluate the presence and popularity of the NGO in the social circles. He opened up the website for those interested to connect with ADARSHA for rendering their volunteering services and also address the queries regarding various topics. The colour scheme was restricted to basic shades of black; grey and white to portray a simple and serene look keeping in mind the core values and ideals of the organization.
Result of the work done by fellow ADARSHA has launched their website http://www.adarsha.org/ in brand new attire, thanks to the services rendered by Suraj. The website has an impressive design and is dressed with the necessary information about the organization. This revamped website now serves as an excellent pitch to the potential donors and stakeholders willing to be associated with ADARSHA.
Impact of Work done by Fellow
Ø An Informative and user-friendly online portal.
Ø Attracts Funding agencies.
Ø Public Engagement Model.
Ø Highlights Achievements in the past.
Suraj Thyagarajan Paramasivam is a graduate from the State University of New York, Buffalo and is currently working with Informatica Corporation as a Senior Consultant. His previous work experiences include Office of Web services SUNY Buffalo, ILAB Infosys Technologies Limited and Bank of America.
ADARSHA Agency for Development Awakening and Rural Self Help Associations (ADARSHA) was formed in the year 1997 by a concerned group of experienced professionals to work in the fields of social work, education, agriculture and community development for undertaking social service and development action among weaker and deprived sections.
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Mobile Science Labs amalgamated innovation with education to help children grasp subjects by providing them a practical exposure apart from the theory. They faced a particular difficulty to showcase certain experiments to students of Physics and Chemistry for classes VI to XII. MSL entrusted Doing Good Fellows with the task of creating simple and practical experiments for the young students.
Dr. M A Lateef, Co-founder of Mobile Science Labs claims that our fellow, Harsh Dhankani spend the first week carefully studying the organization and the specific requirements of the project. He further moved towards his task of creating innovative learning models for students of Physics and Chemistry. Harsh examined the existing modules of academic materials available in the subjects worldwide. He used the internet to collect information and exciting methods that existed in various curriculums. There was the obvious challenge of designing experiments keeping intact the existing concerns of low infrastructure in various schools. Harsh ventured into the large nucleus of the open source element to understand the various practices and further customized it keeping in mind the requirement of the local circle and the lingering feasibility issues.
Result of the work done by Fellow
Harsh had constructed study materials that were beyond the line segments of theoretical knowledge. He included various modern and innovative materials that were being adopted in various parts of the world to provide a wholesome exposure to the children using his material. He fashioned the experiments keeping in mind the knowledge gap prevalent in schools with labs and the less fortunate ones that didn’t. Harsh’s educational prototype equally benefitted both the sections and had a universal appeal.
Impact of Work done by Fellow
Ø Study Material encompassing features from worldwide curriculums.
Ø Caters to schools irrespective of infrastructural worries.
Ø Innovative stride in the field of Education
Harsh Dhankani is Assistant Manager at Flipkart.com, Bengaluru and has graduated in B.Tech from IIT Madras. He has been part of Jagriti Yatra and Twenty19.com as an Intern.
Mobile Science Labs, ILM foundation. Mobile Science Labs encourages education among school students using innovative and practical methods. The organization encourages and facilitates understanding of knowledge through lectures, posters, labels, books and mobile science laboratories etc.