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Featured NGO Founder: Rohit Jain, Vat Vriksh

DGF Profile: http://www.doinggoodfellows.org/user/VatVriksh

“A software engineer by education, I rejected the corporate offers and started exploring myself by working in different social fields. Over the last few years, I had been visiting a lot of cities and towns and find a lot of “development” happening in the name of “progress”… tall buildings, big companies, wonderful roads, luxurious lifestyles and gigantic malls, have all come up and people keep migrating from one city to another in search of more…and more. 

However are the lives of those farmers, who sweat on their fields so we can have three wholesome meals a day, also in sync with this development? Or are they being left behind in our mad run for money and power? Is this not leading to a pathetic state where these peasants are quitting their innate profession and moving away from their native villagers? How about those who still have not given up their farming even amidst all the pressures of having to be socially respectable amongst the elite? 

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Featured Fellow: Ruquaiya Zafar, Ex-Project Finance & Strategy Consultant, RS Associates

DGF Profile: http://www.doinggoodfellows.org/user/Ruquaiya

When I was in School, while cheering for an India Vs Pakistan match I fell from the chair and broke my spinal cord. I stood up, laughed to save the embarrassment and told noone that I'm hurt until the pain was unbearable. When rushed to the hospital at midnight I was diagnosed that 4 inches of the rear end of my spinal cord broke and there was no cure except a natural discharge of serum from the spine that can only heal by itself. My doctor gave me two choices: sleep the way to recovery with permanent paralysis and a gap in education or cry non-stop and study. I challenged my doctors and teachers, and managed from the pre-boards score of 1.5/100 to 90/100 in 1.5 months. I'm eternally grateful to my parents for trusting & respecting me when I cried in pain and chose not to be sedated and quit. It took 4 years and here i'm a perfectly healthy & capable business woman with no gap in education. I don't know when to give up. 

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Eager to share a story of Impact, here is your chance!


Ever felt that a story of impact is so good that has to be told and shared! If that is what you are looking for, then have a peek at the new feature we have just launched – DGF Stories. Our intention behind this is to provide a platform to you guys to share either your own stories of impact or those of others around you, can be random acts of kindness, deeds of compassion, inspiration to do good, acts of bravery, experiences which command respect and appreciation, endeavours which have changed lives …basically anything that has melted your heart. And we will ensure that the world hears it loud and clear.

So here’s how it goes – simply log into Doing Good Fellows with your DGF account, click on ….. and submit your story. We also have some guidelines to help you craft a great story.So what are you waiting for! Start sharing and make the world a better place! P.S. It is open only to DGF members – fellows and NGOs.

Share your story 

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Social Crowdsourcing: Motivating the Crowd for Value Creation with Social Benefits: A Multiple Case Study

Research on Doing Good Fellows by Irena Asenova

Master Thesis MSc. Eng. Innovation & Business, Mads Clausen Institute, University of Southern Denmark, Sonderborg 
Prepared by: Irena Asenova (asenova.ia@gmail.com)

Supervisor: Assoc. Professor Marcel Bogers, Mads Clausen Institute 

September, 2014   
   

Abstract
The interest towards crowdsourcing has significantly increased over the past years, as more and more companies and organizations have been successfully implementing crowdsourcing activities in their workflow. This thesis aims to turn the attention of academics and business towards a relatively new approach in crowdsourcing, focusing on using the wisdom of the crowd to create positive social impact.  The research represents a multiple case study on two social crowdsourcing platforms – Doing Good Fellows and TimeHeores, which are both striving to develop a wide network of non-profit organizations and people, willing to donate their time and expertise online for a good cause. The investigated platforms represent the bridge between both, by providing means for facilitating and managing the relationship and the collaboration processes. The thesis explores the motivational factors of participants to engage, and investigates the effects of social identity on this motivation, through qualitative research approaches and methods.  Furthermore, it argues that social identity triggers intrinsic motivations and influences sustainable participation and value creation.   Finally, using the findings from the qualitative data analysis, this research provides a set of recommendations for managers of social crowdsourcing platforms, which could increase future participation and commitment and maximize their chances of success.          

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International circles are in reach if you share your impact at right places

Be it support for curbing of lavish spending on Marriages or encouraging men to respect their wives, giving an educational lifeline to girls like Annalakshmi or providing nutritious food to young buds like Hasini, WED Trust has done it all. Like our fellow Rudra claims “It’s all about women”.   

Problem Statement  
 

Women’s Emancipation and Development Trust has been recording remarkable achievements within the issues of female infanticide, supporting families with only girl children and raising the dignity of women in backward societies through various ingenious methods , to name a  few.  However these success stories did not transcend beyond certain boundaries and failed to receive visibility in the larger world outside. WED Trust entrusted Doing Good Fellows with the task of promoting the organization to a comprehensive audience. 

Fellow Approach
 

Dr Jayanti Gupta decided to make her move towards showcasing these stories to the outer world. Using her expertise, she constructed impact oriented case studies that depicted the noteworthy contributions of WED Trust in the lives of individuals and various group initiatives. She assembled the existing information and photographs, added a structure cum format and published these to a larger audience using social media and other sources. It was Rudra Radhakrishnan who identified the low visibility of WED Trust’s facebook page that was staggering with close to 20 likes.  

She took up Digital Marketing and concentrated on effective design inputs for positive communication. Her initial mediation was on the Facebook logo itself as she pushed for symmetry in the design. Her focus speckled from the nitty-gritties of the social media portal to publishing content that sparked interest among the audience 

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Structured Operating Budget helps save resources

“I have always appreciated the wonderful and noble work that TFI has been doing in taking up the cause of bridging educational gap and was really upbeat about contributing to their vision in whatever capacity that I could”- Manu , Doing Good Fellow       

Problem Statement
   

Being a reputed organization that does phenomenal work in delivering quality education to children who cannot otherwise not afford it, Teach for India (TFI) can be awarded multiple accolades for such a noble intervention. TFI required help with editing its budget details and expense costs and entrusted DGF with this task.     
 

Fellow Approach   

Manu Kumar Mittal grasped an overall outline about the deliverables and also focused on conducting research to acquire information about components that were open to ambiguity. His research covered areas of expense management and financial estimates of the organization. Following the research, Manu progressed towards editing the budget proposal and recording the various expenses incurred by the organization thus far. To ensure constructive use of resources, he made an effort to understand the various activities conducted by TFI apart from the financial aspects.  
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Retail marketing strategy for Agriculture focused Non-Profit

Swati doesn’t believe in the concept of Non-Governmental Organization’s resorting to external sources for funding to run the system. She vouches for a self-sustainable market-oriented approach towards social good. This attitude sums up her work with Vat Vriksh.   

Vat Vriksh stands high on ideals to create a sustainable income generation model for the farmers. However this highly service driven initiative lacked sufficient market orientation to sell their products. Vat Vriksh entrusted Doing good Fellows with the task of introducing a market prototype to this novel model.   

Fellow Approach
 

At Vat Vriksh, Swati was impressed by the enthusiasm and the passion for social work displayed by Rohit Jain, the founder. She felt that somewhere in this story, Rohit was highly led by his ideals and principles of development that he dogged the market realities. She took up the task of creating a market oriented sustainable model. The comprehensive proposal built by Swati covered all the nitty-gritties to change this model into a sustainable brand that the customers and potential ones would resort to. Using her expertise, she included key elements such as Retail mix, Customer types, Audience expectation, Incentives to retailers, Advertising to establish a reach, Performance  Tracking , Quality Assurance , Multi-Channel approach for the future and budgeting to name a few. Her responsibility further extended towards developing a membership strategy to increase customer engagement.   

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Design to create an impact

A movement towards ensuring sustainable and socially empowered, people led interventions for the improvement of education, health, livelihood, rights awareness, child care and building of people’s organizations. In short, ADARSHA.  

Problem Statement
 

ADARSHA has been able to create high impact in the lives of the disadvantaged and differently- abled people. However Mr. Jacob Verghese, the founder noticed that their website was too basic, and the organization lacked the required manpower and technical skills to design and maintain a good website. ADARSHA entrusted Doing Good Fellows with the task of designing a meaningful and attractive website that helps them gain visibility and acts as a source of funding.

Fellow Approach 

Suraj Thyagarajan collected the necessary information regarding the existing website from Jacob. His aim was to do a complete revamp of the website and launch it with a brand new look. He started from scratch and worked on ADARSHA’s logo, only to modify it. The front page was decorated with a slideshow that compiled photos of ADARSHA’s achievements in the past. Keeping in mind the objective of transforming the website into a user-friendly portal, Suraj created venues for the audience to register and get involved with the organization’s work. This also serves as a database for potential funding agencies to evaluate the presence and popularity of the NGO in the social circles. He opened up the website for those interested to connect with ADARSHA for rendering their volunteering services and also address the queries regarding various topics. The colour scheme was restricted to basic shades of black; grey and white to portray a simple and serene look keeping in mind the core values and ideals of the organization. 

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Physics experiments created for fun and study

Harsh’s previous experience with children taught him that experiments help children grasp subjects in a much stronger manner. He was always interested in contributing to innovative NGO’s in the education sector. Keeping that in mind, we gifted him Mobile Science Lab.     

Problem Statement
     

Mobile Science Labs amalgamated innovation with education to help children grasp subjects by providing them a practical exposure apart from the theory. They faced a particular difficulty to showcase certain experiments to students of Physics and Chemistry for classes VI to XII. MSL entrusted Doing Good Fellows with the task of creating simple and practical experiments for the young students.

Fellow Approach     

Dr. M A Lateef, Co-founder of Mobile Science Labs claims that our fellow, Harsh Dhankani spend the first week carefully studying the organization and the specific requirements of the project. He further moved towards his task of creating innovative learning models for students of Physics and Chemistry. Harsh examined the existing modules of academic materials available in the subjects worldwide.  He used the internet to collect information and exciting methods that existed in various curriculums. There was the obvious challenge of designing experiments keeping intact the existing concerns of low infrastructure in various schools. Harsh ventured into the large nucleus of the open source element to understand the various practices and further customized it keeping in mind the requirement of the local circle and the lingering feasibility issues.
   
   
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Logo design Website development increases visibility

During the course of the project, I was able to recollect and relearn some of the technical areas I have lost touch with.”- Karthik. 

Problem Statement 

SSMCT realized that an engaging website along with effective design structures will help increase attention to their work and help secure financial assistance for their service-driven initiative. SSMCT approached DGF and we connected them to a Fellow who matched their requirements. 

Fellow Approach 

Karthik Reddy was loaded with huge chunks of data that served as database for the many accomplishments recorded by SSMCT. He went through the information and took up the challenge to effectively portray the dedication and efforts put in by a group of doctors to make super specialty medical services accessible to those in need. Using his technical skills, Karthik developed various branches to the website and included essentials ranging from the organization’s ideals and goals to the recent developments and ongoing project details. He realized the importance of a logo for the organization as this visual image, more or less creates the initial impression in the eyes of any potential funding agency or stakeholder. Karthik incorporated the entire work and ideals of the organization in the logo and included it in the website. Based on the organizational requirements, he adhered to the requests to include various other elements in the website that made it informative and user-friendly. 

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